SUZUKI VITARA
COMMERCIAL
CHALLENGE
Capture the Vitara’s boundless spirit of adventure and showcase its vast capabilities with YOYOPOP style and flare!
PROCESS
We started with storyboards and animatics to map out the pacing and visual direction. Using a blend of 2D and 3D hand-drawn animation, a vibrant world inspired by our travels to Iceland and Barbados. The result was a fictional, stylized Caribbean town to begin Vitara's playful adventure!
Driving through the colourful stylised town, the landscape transforming into mesmerising trails of bubbles and swirls, sparking wonder and limitless possibilities. The journey reaches new heights when the SUV button is activated, transporting us to the "Outworld" a fantastical realm filled with flying fish, mystical landscapes.
This surreal experience was elevated by an original score and immersive sound design from KlashBoomBang, bringing the vision to life.
RESULT
A visually stunning and imaginative campaign that was as exciting to create as it is to watch exactly how it should be every time.
COMMERCIAL CONCEPT DESIGN END 2 END STORYBOARD 3D+2D INSPIRE PARTNERSHIPS 3 YEARS TOGETHER
BBC STUDIOS
AMAZON PRIME VIDEO
SUZUKI VITARA
DEEZER
WEAREWATERLOO
SUZUKI JIMNY 5 DOOR
ORDNANCE SURVEY
SUZUKI BALENO
FT
SUZUKI S-CROSS
SYFY CHANNEL
GOLA
DYSLEXIA ASSOCIATION
