SUZUKI JIMNY 5 DOOR

COMMERICAL

CHALLENGE

Suzuki Caribbean’s "What Are Limits" campaign challenged us to reimagine the thrill of adventure beyond the screen.

To emphasize the rugged capabilities of the Jimny 5-Door manual transmission model. We set out to craft an unforgettable TVC that fused advanced technology with creative storytelling.

PROCESS

Using the latest generative AI tools of 2024, we integrated these advancements with our proven 3D and 2D techniques. Drawing inspiration from 3D DOOH screens, we built vibrant environments and explored them in depth, creating a uniquely immersive experience.

Blending hand-drawn designs, Adobe Suite, Cinema 4D, Octane, Domo AI, and Runway, allowing us to adapt to the project’s evolving needs. Every stage was a challenge but also a chance to innovate and have fun.

KlashBoomBang’s sound design brought an extra layer of energy, ensuring the final piece resonated both visually and aurally.

RESULT

A dynamic celebrations of creativity using old techniques and the latest AI. Breathing energy and personality to Suzuki’s upgraded off-roader Jimny. The client’s verdict? Pure excitement!

COMMERCIAL CONCEPT 3D+2D HAND-DRAWN AI BLEND DESIGN END 2 END STORYBOARD INSPIRE PARTNERSHIPS 2 YEARS TOGETHER

BBC STUDIOS