CHALLENGE

Create a dynamic 40-second commercial showcasing SEGA Motorsport Manager, featuring Paul di Resta, with just one week between green screen shoot and delivery.

PROCESS

YOYOPOP created detailed 3D animatics for each shot, including lighting and timing, enabling pre-shoot approvals. This streamlined production, minimizing on-set challenges and maximizing efficiency within the tight deadline. The shoot was done and dusted in half a day!

RESULT

Delivered a visually captivating commercial, seamlessly integrating Paul di Resta into a holographic environment. Met the tight deadline while saving time and budget, exceeding client expectations.