AMAZON PRIME VIDEO
IDENT EXPLORATION
CHALLENGE
Amazon Prime asked us to reimagine their iconic logo and smile in motion. Developing concepts that evoke calm or surprise while aligning with their brand’s global appeal.
PROCESS
We approached this project with a playful mindset, crafting short-form vignettes that captured the essence of the Amazon smile in fresh, imaginative ways. We explored textures and animation styles, to create moments of delight based on their flagship shows.
Each animation concluded with the logo, tying the visual story together. We proposed initial concepts for background spaces where messaging could live, setting the stage for future branding opportunities.
The pitch deck highlighted diverse approaches, from soothing, satisfying visuals to energetic bursts of playful surprises to resonate globally.
RESULT
The animations showcased the blue smile in unexpected, engaging ways, redefining its potential as a dynamic branding element. These visuals sparked excitement among the Amazon Prime Video teams, offering a fun, multi-faceted vision for their future branding possibilities.
IDENT DESIGN EXPLORATION CONCEPT ILLUSTRATION DIGITAL COLLABORATION INSPIRE PARTNERSHIPS
BBC STUDIOS
AMAZON PRIME VIDEO
SUZUKI VITARA
DEEZER
WEAREWATERLOO
SUZUKI JIMNY 5 DOOR
ORDNANCE SURVEY
SUZUKI BALENO
FT
SUZUKI S-CROSS
SYFY CHANNEL
GOLA
DYSLEXIA ASSOCIATION
