HELLO LOVE
PUBLIC ART DOOH
YOYOPOP teamed up with HELLO LOVE and HELLO BEAUTIFUL an
We had the pleasure of meeting Kevin and Jane, the inspiring founders of HELLO LOVE Studio and HELLO BEAUTIFUL, a non-profit cancer charity in Holborn, Central London. From the very first conversation, a creative spark ignited.
In their vibrant shop, an idea was born: to use projections to bring colour, light, and joy to the streets of London.
What followed was a month-long, 15-minute looping animation bursting with vibrant colours and playful imagery.
Our goal was simple to brighten the daily commutes of thousands of Londoners during the dark winter months.
It’s amazing how a casual chat about winter blues transformed into a meaningful project.
A huge thanks to Richard Williams for helping us install and manage the technical side and the brilliant team at Creative Technology Group for lending us your incredible laser projector.
This project was a true collaboration!
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